In a bid to capitalise on the growing Vietnamese e-commerce market, Alibaba, together with its fin-tech subsidiary, Ant Financial, partnered CD plus A to bring their operations right where the potential is.

Drawing inspiration from the notable yellow buildings of Hoi An, a modern reception is juxtaposed with traditional Vietnamese architectural elements. These local design accents make their way into the tasteful pantry space, where people flows collide, inspiring informal conversations. The training/collaboration area that follows reflects flexibility with its movable furniture and walls.

The end result — a culturally beautiful space with the fluidity to meet changing needs of the new digital economy.